Do you know what benefits digital printing offers? Continue reading to learn when digital printing can be the best option for your company.
Do you know why certain businesses have started to choose digital printing?
In the printing industry, both offset and digital printings have their uses. Due to their variances, both large and small businesses can produce print products that meet their requirements.
What is Digital Printing
Important Advantages of Digital Printing
1. Cost Effective:
Digital printing is more cost-effective for small print runs since it requires less setup and pre-press work than offset printing. In offset printing, it will be expensive to make a replacement plate if an error isn’t caught before making the plates. This is not the case with digital printing, though. Even while everyone usually hopes there won’t be any mistakes, it’s a good idea to be aware of the expense of fixing them if they do. Furthermore, it provides a great degree of precision. This ensures that every single piece will have the same appearance, reducing the likelihood that any will need to be discarded due to discrepancies. Additionally, color proofing is extremely exact because a proofing sample is printed on the same machine as the product itself. Any color issues will be evident on the proof, making it feasible to correct them before printing the entire run.
Offset printing requires a laborious setup that includes mounting the plates, setting up the ink key, and making all necessary adjustments. On the other hand, digital printing requires less preparation. Because there are less pre-press steps, the initial setup time is greatly decreased. Turnaround has accelerated substantially as a result. Once you submit your order, it can be handled right away. This is excellent if you need printed things quickly. Sometimes it’s impossible to prevent last-minute requests, and that’s when digital printing may save the day.
A customized message is valued by every customer. One benefit of digital printing is how simple it is to customize your marketing materials. Smaller, more affordable batch sizes enable businesses to customise each purchase. Back-to-school sales are held? Create a flyer for the pupils and another for the parents. Or write newsletters with their names in the salutation for devoted clients. Variable data printing, such as unique codes and addresses on direct mail, is best done digitally. Making alterations to your design at the last minute is easier with digital printing.
4. Printing Minimum Quantities
You can print exactly the amount you need thanks to digital printing, which is one of its advantages. Due to the drastically reduced setup costs, businesses are no longer required to place irrational bulk orders of anniversary brochures or sales flyers in order to make the printing affordable. Due to setup costs, offset printing is no longer able to offer fair pricing for runs of 100, 10, or even a single copy. Mass production is becoming less necessary as demand shifts to multi-product, incredibly adaptable, and low volume production. More requests for digital on-demand print production will result from this.
5. Environmentally Friendly
The most effective communication method isn’t always technological. When this occurs, depending on digital printing can guarantee that these orders have a minimum impact on the environment. The fabrication of plates for each run is not necessary with this cleaner printing technique. Additionally, after printing, there is no need to clean the plates. Because only what is necessary is produced, digital printing has the advantage of preventing waste from additional or unused ink, paper, or chemicals.
When to Choose Digital Printing
Small Quantities – Digital printing is undoubtedly the best option for small runs and very short runs.
Four-color printing – Digital printing may have lower upfront expenses than offset printing for four-color printing. But for best results when using the Pantone® Matching System, think about offset printing.
No Specialized Needs – Despite the daily expansion of digital printing alternatives, offset printing still provides greater flexibility in terms of specialized materials, finishes, and specialty sizes.
Quick Option – Digital typically entails quicker response and delivery.
High degree of customization – when you need to modify your printed marketing materials, digital printing is the most cost-effective choice.
Accurate color proofing – is one of the benefits of digital printing because the printed proof matches the finished product exactly.